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[OW] LinkedIn Marketing and Content by Jo Saunders
Level : Intermediate
Wednesday, 21 October 2020
WA: 09:30 AM to 11:30 AM (AWST)
NT: 11:00 AM to 01:00 PM (ACST)
QLD: 11:30 AM to 01:30 PM (AEST)
Not sure HOW to publish posts and articles on LinkedIn? Unsure when to post or use Stories?
Be found, remembered and chosen more, through being VISIBLE, providing VALUE in your VOICE.
Discover how you can you reach people and promote your business in a way that isn’t salesy or scary.
Posting content to LinkedIn allows you to establish your thought leadership, enhance your credibility and express yourself through various mediums. Create and curate content that engages your connections and wider network.
Jo Saunders will show you how to curate, create, publish, promote and drive action using her tried and tested content strategies on LinkedIn.
You will learn how to:
1. Use content in various forms
2. Curate and share content
3. Create and format content
4. Plan and repurpose content
5. Promotion techniques
6. Measure the performance of your content.
This hands-on session will give you the knowledge and basic skills to get started with creating content, to build your thought leadership, grow your business or build your brand.
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program
ABOUT THE PRESENTER
Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.
Known as the LinkedIn Demystifier, Jo shows leaders and teams how to increase visibility, amplify authority and earn influence using LinkedIn and social marketing tools.
Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world. She is the only Australian LinkedIn expert to be invited to speak at Social Media Marketing World, the biggest social media conference in the world.
• 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing,
• #2 LinkedIn Expert in Asia Pacific for 2018 by the Social Media Marketing Institute.
• Finalist Social Media Educator of the Year 2019 Awards by the Social Media Marketing Institute.
She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, and co-host of #LinkedInLocalPerth and video series #ConnectionCouch
Discover more: https://au.linkedin.com/in/josaunders Twitter: @JoSaundersAU
#BusinessStation #WABusiness #LinkedInTraining #ASBAS #ContentMarketing
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.