Getting new customers is critical to the long-term success of your business, but it all comes at a price. When you compare Facebook Ads’ cost per lead (CPL) to your overall business CPL, you can instantly see how much you’re paying to get each lead and analyse the data. Once your reporting dashboard confirms that…

With millions of monthly active users, growing your business through Instagram remains highly viable. This is true thanks to the help of Instagram ads. By adding this powerful tool into the equation, you’ll be able to tap into audiences and gain the brand awareness you’ve been missing. Thanks to extensive targeting options and tools, adding…