Digital Marketing 101: An Overview on Using Google Ads PPC

Google does more than just provide online users with answers to search queries; They also service brands of all shapes and sizes through their Google Ads PPC platform. It’s an excellent way for small business owners to reach an online audience through target ads. Back in 2018, Google Adwords rebranded into Google Ads as the…

Google My Business: Should You Use It for Your Brand?

In today’s digital landscape, and with Google being the biggest search engine today, business owners continue to compete for high Google visibility. However, there are still many businesses that don’t use Google My Business (GMB). Meanwhile, there are others that do use the platform but aren’t really maximizing its full potential. Both situations are not…