A Simple Guide for How Google Remarketing Works

The internet plays a vital role in nearly all businesses today; it has become a medium that companies use to promote their business, sell their products, and connect with consumers. But as search engine algorithms are continuously evolving, it has become quite challenging to survive the competitive realm of digital advertising. Luckily, the rapid and…

Digital Marketing 101: An Overview on Using Google Ads PPC

Google does more than just provide online users with answers to search queries; They also service brands of all shapes and sizes through their Google Ads PPC platform. It’s an excellent way for small business owners to reach an online audience through target ads. Back in 2018, Google Adwords rebranded into Google Ads as the…

Google My Business: Should You Use It for Your Brand?

In today’s digital landscape, and with Google being the biggest search engine today, business owners continue to compete for high Google visibility. However, there are still many businesses that don’t use Google My Business (GMB). Meanwhile, there are others that do use the platform but aren’t really maximizing its full potential. Both situations are not…

How to Make More Attainable and Effective Google Ads Goals

Every marketing campaign needs to have an excellent set of KPIs and goals. Goals can guide you, and effective KPIs can help you determine if you have achieved your objectives. The same elements should be present in all business and marketing plans regardless of your platform. Having clear goals and systems for measuring results can…