A Simple Guide for How Google Remarketing Works
The internet plays a vital role in nearly all businesses today; it has become a medium that companies use to promote their business, sell their products, and connect with consumers. But as search engine algorithms are continuously evolving, it has become quite challenging to survive the competitive realm of digital advertising. Luckily, the rapid and…
Digital Marketing 101: An Overview on Using Google Ads PPC
Google does more than just provide online users with answers to search queries; They also service brands of all shapes and sizes through their Google Ads PPC platform. It’s an excellent way for small business owners to reach an online audience through target ads. Back in 2018, Google Adwords rebranded into Google Ads as the…
Google My Business: Should You Use It for Your Brand?
In today’s digital landscape, and with Google being the biggest search engine today, business owners continue to compete for high Google visibility. However, there are still many businesses that don’t use Google My Business (GMB). Meanwhile, there are others that do use the platform but aren’t really maximizing its full potential. Both situations are not…
How to Make More Attainable and Effective Google Ads Goals
Every marketing campaign needs to have an excellent set of KPIs and goals. Goals can guide you, and effective KPIs can help you determine if you have achieved your objectives. The same elements should be present in all business and marketing plans regardless of your platform. Having clear goals and systems for measuring results can…
Choosing Between Google Ads and Facebook Ads: Which Is Best for You?
Now that you have a business idea and you’ve had a website design company in Perth build your eCommerce website, it’s time to start promoting it to gain the momentum you need to succeed. New businesses are fuelled by digital marketing, so you’re probably choosing between Facebook Ads and Google Ads in Perth, known as…
Google Ads : The Most Common Mistakes You Should Avoid
Since many business owners think Google Ads are pretty straightforward, many end up making many mistakes that could jeopardise their online ad efforts. No matter how simple Google Ads can seem, it’s always a good idea to familiarise yourself with the common mistakes marketers and business owners make. But what are Google Ads anyway? Google…
Launch A Successful Google Ads Campaign For Your Small Business
Running a successful Google Ads campaign requires constant monitoring and optimisation. However, as simple as it sounds, we find business owners often struggle to run a successful Google Ads campaign. It certainly requires a lot of time, effort, and energy to ensure that the campaign is set up for success. There could be many reasons…
Our Guide to Using Google Ads to Promote Your Business
One way Google earns revenue is by partnering up with business and encouraging them to use their advertising platform. But how does this work? Ad placements are relatively simple. When you invest money on an ad spot, your marketing campaign will most likely be successful, and you’ll get high returns for what you put out…
What Are Top Benefits of Google Ads Advertising?
Google; The Search Engine That Never Sleeps Google is a platform that is unavoidable for almost every business in the world. Essentially, without Google, it’s impossible for customers to hear about and reach businesses unless they personally and physically know your business exists. Thanks to developers, we’ve come a long way in technological advances that…