Web Design: Exploring the Application of Colour Theory

How much does colour really matter when it comes to what we see on our screens? If you aren’t a branding expert yourself, it might be surprising to know that the colours you choose do much more than act as a pretty palette to go with your brand. The ability of colours to attract or…

Integrating Colour Theory Into Your Web Design

Everything that appeals to the human eye has colour. Each shade and hue evokes a certain feeling or memory that either draws us closer to the colour or causes us to instinctively turn away. In fact, many of us associate colours with certain psychological aspects, while other colours are cultivated by the things we experience…