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5 Simple Techniques to Cut Down Your Facebook Ad’s CPL

Lee Rekman
Director - Lethal Digital

Getting new customers is critical to the long-term success of your business, but it all comes at a price. When you compare Facebook Ads’ cost per lead (CPL) to your overall business CPL, you can instantly see how much you’re paying to get each lead and analyse the data. Once your reporting dashboard confirms that…

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View/Add Comments - July 29, 2021

Simplifying Instagram Ads: 3 Tips to Consider

Lee Rekman
Director - Lethal Digital

With millions of monthly active users, growing your business through Instagram remains highly viable. This is true thanks to the help of Instagram ads. By adding this powerful tool into the equation, you’ll be able to tap into audiences and gain the brand awareness you’ve been missing. Thanks to extensive targeting options and tools, adding…

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View/Add Comments - June 18, 2021

A Guide to Using Lead Nurturing Emails for Marketing Success

Lee Rekman
Director - Lethal Digital

The success of your business relies on the number of customers you interact with, the flow of profit that comes into your company, and your ability to gain new clients on a consistent basis. One way of drawing in awareness about your company is with the help of a strategy called lead nurturing emails. When…

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View/Add Comments - August 12, 2020

Facebook Ads vs Retargeting: How Do They Differ?

Lee Rekman
Director - Lethal Digital

Every time you scroll through your Facebook newsfeed, you probably encounter several ads of brands you know or don’t know at all. They find you, and most of the time, they even follow you on your social media accounts. It might seem peculiar to you at first, yet that’s merely how powerful Facebook advertising and…

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View/Add Comments - August 5, 2020

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