Website personalisation is the use of visitor-centric data to provide a customised experience for each individual.
In website design, providing a unique, audience-tailored user experience (UX) is always the goal, but website personalisation goes beyond your initial website template.
Although seemingly futuristic and highly expensive, website personalisation has been a common functionality for e-commerce websites and social media platforms for quite some time now. Shifting this focus towards personalising content for businesses, however, is something that is guaranteed to trend in the coming years. By utilising this functionality ahead of your competitors, your website is guaranteed to provide one of the best UX a website will give.
In this article, we will share with you four ways in which website personalisation will work for your business.
1. Demographics-related Content
One of the best uses of website personalisation is in garnering demographics information so that you will offer a more personal UX. While generalised content is the preference to cater to all people, customised experiences can now branch a niche for particular demographics.
Using gender information, for example, you can display content that reaches out to a particular gender. The age range of a particular user will also affect their browsing experience, so utilising content that is more centralised towards an individual’s range provides them with a better UX as well.
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