Web Design: Exploring the Application of Colour Theory

How much does colour really matter when it comes to what we see on our screens? If you aren’t a branding expert yourself, it might be surprising to know that the colours you choose do much more than act as a pretty palette to go with your brand. The ability of colours to attract or repel us can greatly influence web design.

No matter how stellar a website’s content is, site visitors won’t stick around for very long if the colours are off-putting. A Perth-based web design company can be your solution. Branding experts can apply the colour theory to your business presence, ensuring you’re leaving an impact on every visitor.

The Importance of Colour Theory

When doing design, one of the most important elements to consider is the principle of colour theory. Just like the other aspects of your website or project, choosing the right colours should be deliberate and achieve certain outcomes.

What exactly can colour theory do for your web design? Well, it goes beyond choosing complementary shades on a colour wheel. At the most basic level, it involves the application of three components in colour design: complementation, contrast, and vibrancy.

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Lee Rekman

Director - Lethal Digital

Lee is a designer at heart and someone who lives and breathes digital content.

With a strong user interface design focus, including mobile-optimised designs, Lee focuses on solving problems and delivering engaging interactive experiences while building meaningful connections.

Lee has an obsession with taking an idea from inception to a perfectly executed end result.

Working closely with his team of programmers and digital strategists, Lee likes to focus on both the art and the science that take place in the background to achieve the desired end result.

Starting from the basic sketch of the overall framework and flowchart, right through to the intricate details of design, Lee is always hands on and involved in every aspect of the development process.

In addition to his digital skill-set, Lee specialises in;

✔ Branding
✔ Graphic Design
✔ Email Marketing
✔ Lead Nurturing
✔ Search Engine Optimisation (SEO)
✔ Website retargeting
✔ Website Development
✔ Social Media Marketing
✔ Google AdWords

His logo designs have achieved world wide recognition with numerous examples being featured in the prestigious Logo Lounges ‘Master Series’ books.

Lee is also a part-time musician and clothing designer, which has kept him at the forefront of today’s youth culture. Lee was also amongst the top 5 designers across Australia and New Zealand for his t-shirt design for model Kate Moss. Rimmel London has now produced Lee’s design on mass and to this day distributes his work globally.

Lethal Digital

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