With millions of monthly active users, growing your business through Instagram remains highly viable. This is true thanks to the help of Instagram ads. By adding this powerful tool into the equation, you’ll be able to tap into audiences and gain the brand awareness you’ve been missing.
Thanks to extensive targeting options and tools, adding Instagram advertising to your existing social media efforts can be rather easy. You can easily do so with your already existing posts, as well as Stories you’re yet to publish. Simply put, you’ll have endless means to continue promoting your ads to various Instagram feeds.
The best part about Instagram ads is that they look just like regular Instagram posts—with the exception of a “sponsored” label tag. Your ads will also be given a call-to-action button, further prompting users into visiting your profile for traffic and conversions.
The question now stands—how do you create solid Instagram ads? We’ve gathered all the best tips for you:
1 – Invest in visuals that blend well with the rest of Instagram
Although the goal of advertising is to help businesses stand out from the sea of noise, you’ll want to be strategic in the realm of Instagram. As a visual platform, investing in high-quality graphics is a given. However, make sure to proceed with caution. You’ll want to put out images that only subtly look like ads.
When someone scrolls through their timeline, you’ll want them to do a double-take—not quickly scroll past your ads. People likely don’t want to be bothered by what you want to show, so make sure to curate less jarring and more organic experiences. Make sure that your visual content is original—so stay away from stock photos!
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