The internet plays a vital role in nearly all businesses today; it has become a medium that companies use to promote their business, sell their products, and connect with consumers. But as search engine algorithms are continuously evolving, it has become quite challenging to survive the competitive realm of digital advertising.
Luckily, the rapid and constant change in technology has paved the way for new yet effective digital marketing strategies to emerge—and one of them is Google remarketing.
What Google Remarketing is All About
Google remarketing is an advertising tactic that allows brands to revisit customers or potential customers with previous interaction with them. Through cookies, websites can remember visitors and use this data to push targeted Google ads at them.
Simply put, the goal of this advertising strategy is to remind your past visitors about your product or service through advertising impressions on the Google Display Network.