Facebook Ads, the machine learning algorithm that has come a long way, is a data powerhouse to be reckoned with. Not to mention the benefits of laser-focused audience targeting and being able to precisely reach your customers via social media is mostly favoured by many businesses in this era.
Why Use Facebook Ads?
Did you know that there are close to 2.7 billion active Facebook users in the world and that Facebook is the most popular and used social platform? Playing such a large part in connecting people around the globe, there’s a bigger picture of Facebook itself; Facebook for Business.
A platform for businesses to reach and engage with their customers in a modern way. It must be a contemporary way of living, as customers actually love being connected with businesses that they often associate with. This is simply because it creates a sense of personal connection and trustworthiness with businesses.
With 2.7 billion Facebook users worldwide, you could only imagine the abundance of data Facebook has as the Facebook algorithm itself is primarily driven by data. What makes it work so well is that the data stored is so precise that it allows for focused audience targeting. For instance, when a Facebook user interacts with a particular Facebook page, these interactions are recorded and are then stored. This data allows Facebook advertisers to then effectively target their target audience.
Being able to advertise to your target audience is far more beneficial than broad audience targeting as you could be advertising to everyone but you’d burn your budget fast and take longer to reach your business goals. As much as targeting is one of the most important parts of Facebook Ads, it isn’t the only element that determines the success of your Facebook campaign.