Everything that appeals to the human eye has colour. Each shade and hue evokes a certain feeling or memory that either draws us closer to the colour or causes us to instinctively turn away. In fact, many of us associate colours with certain psychological aspects, while other colours are cultivated by the things we experience in our lives.
This is why colour matters when creating your website. You want to create a certain emotion in your customers when they browse through it, allowing them to form a positive relationship with your company before you’ve even begun talking! Different colours elicit different moods, so you want to make sure you use the right one for your website. Here’s what you need to know about colour theory and how this improves your web design:
The Three Categories of Colour
Most of us have learned about the three categories of colour in primary school, but it’s important to remember the groupings and how they function together.
The colour wheel is made of three types of colours:
- Primary colours are made up of red, blue, and yellow. These colours cannot be created by mixing other colours with each other.
- Secondary colours are made up of purple, orange, and green. These are created by mixing two primary colours together.
- Tertiary colours are formed by mixing primary and secondary colours with each other. Blue-green and red-orange are examples of tertiary colours.