Now that you have a business idea and you’ve had a website design company in Perth build your eCommerce website, it’s time to start promoting it to gain the momentum you need to succeed. New businesses are fuelled by digital marketing, so you’re probably choosing between Facebook Ads and Google Ads in Perth, known as the juggernauts of online advertising. However, as a startup, funds are often tight, which means that you’ll need to focus on one platform for the foreseeable future.
Google and Facebook paid ads are great for drawing attention to your business, but they also have their purposes. The online advertising world can be overwhelming, especially if you don’t have prior knowledge in marketing, so it can be challenging to determine which one best fits your needs. Here’s what you need to know:
The Basics of Online Advertising
To understand the different ways Google and Facebook ads can help you promote your business, you’ll need to learn the fundamentals of online ads.
Pay Per Click Ads
Both Facebook and Google ads qualify as pay per click or PPC ads, in which you purchase PPC ads for a bid price and pay that amount each time someone clicks your ad.
User Search Intent
This is the search term your customers use to find a product or service related to your business. It uncovers why they are searching for a company on Google instead of Facebook and the problems they are hoping to solve when using a specific term. Understanding user search intent can help you create target ads effectively since you anticipate people’s issues and design your ads to address them. However, a person’s intent will vary depending on the platform they use and where they’re at in the sales funnel.