2020/21 – Changes that may affect your business
The Small Business Development Corporation regularly creates blogs on important issues for WA small businesses. Their most recent blog highlights the changes that have come into effect from 1 July 2020. These changes include: New minimum wage for businesses operating under the federal industrial relations system and the WA state industrial relations system. Last round…
Facebook Ads vs Retargeting: How Do They Differ?
Every time you scroll through your Facebook newsfeed, you probably encounter several ads of brands you know or don’t know at all. They find you, and most of the time, they even follow you on your social media accounts. It might seem peculiar to you at first, yet that’s merely how powerful Facebook advertising and…
How to Turn Your Homepage into a Lead-Generating Machine
Your website is the first place where many people will encounter your brand. Thus, it should make a great first impression, and your website design must “speak” to your customers. Responding to their pain points and reflecting their tastes should be at the forefront of your to-do list. Here are the three fundamental things that make a…
What makes a high-end website? 3 features to emulate
In today’s competitive market, many businesses are shifting online to accommodate the trend of engaging in digital transactions. Different online mediums, such as WordPress and social media platforms, have made it easier for traditional businesses to make the shift. However, that has led to the creation of a considerable amount of substandard and ineffective websites.…
5 crucial elements of an effective website – what you need to know!
Launching a website is not enough—you need to have a site that speaks your brand and reflects your business well. Your site acts as your store in the online world. When a customer enters your store, you should be able to get their attention and encourage them to try your products and buy. What you…
Protecting against loss of ‘organisational knowledge’ during the pandemic
Covid-19 has been a major disruption to all businesses, however despite the lockdown and the safety net of the government JobKeeper program, some businesses have flourished in 2020. The pandemic has created numerous challenges for managers, particularly around staff – not only in providing operational coverage, but also the aspect of ‘organizational knowledge’ retention. The…
How Storytelling Weaves Into Your Website’s Success
In today’s age, a business’s online presence is one of the easiest ways it can connect with its consumers. Without a properly developed website, potential customers aren’t just hard-pressed to find your business, but they also may not develop a good perception of your brand. By finding the best way to enhance your web design,…
3 Web Design Trends to Watch Out for This 2020
With half of the year passing by quickly, you might still be looking for a crucial opportunity to take your operations up a notch and bounce back after the slowdown caused by COVID-19. As more businesses seek to revert back to their pre-lockdown workflows, it’s vital to ensure that you’re adapting as well. Between introducing…
HOW to easily re-purpose your content
Ever find yourself staring at the screen wondering what to post about in your social media, newsletters or on your website? Coming up with content ideas is something many people struggle with. Repurposing your content is a great option for those days you are stuck about what to post. Most people have a gold mine…
5 Best Web Design Features to Generate More Leads and Sales
Creating a positive online presence starts with a strong first impression. Most businesses nowadays make their first impression through their first website. However, most of these initiatives are half-baked in conceptualization or become lost in search results. This is usually due to a weak web design which ultimately translates to a lack of trust between…